Explore the challenge of product and brand portfolio management in a complex and fast-changing, digital marketplace. This unique program offers an opportunity to address your own live challenge with the support of the Program Director, who will work with you pre-program to understand your context and co-create customised resources.
This program is made for marketing executives or business heads with a role in the organisation's brand management, product management, new product development or strategic success.
- Optimise your product and brand investments
- Differentiate your offerings in a crowded marketplace
- Understand how digital disruption is changing the landscape
- Leverage the strategic value of your portfolio
- Utilise design thinking and integrated research to create value for your customer
- Apply methodologies for generating, testing and launching new offerings at speed
- Maximise return and minimise waste by refocusing your resources
Sydney CBD; Blended learning; 2 days face to face and online module.