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Diploma of Marketing Course

Ready to take the next step in your marketing career? A Diploma of Marketing (BSB51207) will give you all the ...

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Ready to take the next step in your marketing career? A Diploma of Marketing (BSB51207) will give you all the skills you need to plan and conduct market research, interpret trends and develop and manage marketing activities.

The Diploma of Marketing qualification will provide you with the grounding you need to develop a sound theoretical knowledge base in marketing management. You will also acquire a range of managerial skills to ensure that marketing functions are effectively conducted in your organisation against an evolving marketing environment.

The Diploma of Marketing is for candidates looking to knowledge and skills to work in marketing management, with managerial responsibility to ensure marketing functions are conducted effectively. It is ideal for a team leader/supervisor who would like to focus on marketing or someone in a junior marketing position seeking the next step in their career.

Students will cover a range of specialist marketing skills as well as other business and management skills to function effectively as a manager in a marketing industry setting.

Career pathways

Successful completion of the Diploma of Marketing will allow graduates to apply for roles such as:

  • Marketing manager
  • Direct marketing manager
  • Marketing manager specialising in international marketing
  • Public relations manager
  • Marketing team leader
  • Product manager

Graduates will also be eligible to apply for articulation into degree programs such as the Bachelor of Business, Bachelor of Commerce, Bachelor of Marketing, and the Bachelor of Accounting at a number of universities.

Entry requirements

For entry requirements into the Diploma of Marketing you need to:

  • Meet any specified course entry requirements; AND
  • Provide a copy of your Senior Secondary Certificate of Education (i.e. a Year 12 qualification); OR
  • Achieve and Exit level 3 score with the Australian Core Skills Frame work assessments in reading and maths, which will show that you have the capability to be successful in the course.  This is done through two short tests as part of your enrolment process.

Recognition of prior learning may be available for this course. For more information please contact us to discuss options.

Course duration

Course duration is dependent on study mode.

Online and distance study students will have the benefit of self-paced study with the average student able to complete the course within 6 months. A structured program will allow students to finish in 40 weeks, however some unstructured  online programs will allow students up to 2 years to

Students wishing to study via classroom delivery can study full-time to complete this qualification in 20 weeks or part-time to complete in 40 weeks.

More Information

Click here to download Martin College's Fee Schedule PDF for the Diploma of Marketing.

Click here to download Martin College's fees and start dates PDF.

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Delivery Methods Online
Finance Options VET FEE-HELP, Finance Available
Study Time Up to 24 Months