Take your marketing knowledge into the digital realm with General Assembly's Digital Marketing course. Target and grow the right audience for your brand, learn how to optimise a multi-channel marketing campaign using web analytics and create engaging and high-impact marketing content.
This course is ideal for newcomers to the digital marketing space who may have some prior experience with marketing in other channels but who would like to formalise their knowledge and consolidate their skills in web, mobile, email and social media marketing.
Here is the class schedule:
- Marketing Fundamentals: Marketing and Business Strategy; Customer Experience and Brand Insight
- Marketing Analytics: Introduction to Marketing Analytics; Metrics, Sources and Statistics; Segmentation, Targeting and Tracking; Testing and Experimentation; Storytelling: Presenting and Communicating Data and Information
- Site and Content: Improving User Experience; Growth Hacking; Developing Great Content; Mobile and Tablets
- User Acquisition Marketing: Post-Acquisition Strategies: Activation and Retention; Community Management; Social Media Marketing and Advertising; Paid Search Marketing; Email Marketing; Miscellaneous Marketing Channels; Mobile and Tablet Marketing
After completing this course, graduates will be able to apply for roles as a digital marketer, digital strategist or a consultant or specialist in web, mobile, email and social media marketing.
There are no entry requirements for this course.
This course runs two nights a week for 10 weeks in Sydney and Melbourne.