Marketing, Events & PR
VET Fee Help
|Certificate IV in Business Sales||Y||Y||Y||390-450 hours|
|Certificate IV in Marketing||Y||Y|
|Digital Marketing||Y||Y||Y||10 weeks|
|Diploma and Advanced Diploma of Marketing||Y||Y||Y||Y||18 months|
|Diploma of Marketing||Y||Y||Y||Y||Y||20 weeks|
|Double Advanced Diploma of Management and Marketing||Y||Y||Y||40 weeks|
|Product Management||Y||Y||Y||10 weeks|
New to marketing and communications?If you want to learn more about this field or need to brush up on rusty skills, start with our Marketing Fundamentals short course.
Need a recognised qualification?Our Certificate IV, Diploma and Advance Diploma-level courses will turn your experience into a clear career path.
Adding to your existing skills?A Double Diploma will allow you to add marketing to complementary qualifications such as business, while short courses on specific subjects can help you specialise in areas such as social media.
Enter the exciting world of marketing, events and public relations (PR) where there's never a dull day at work. Ideal for those who excel at communication, the industry is evolving to become one of the most important business functions for organisations of any size, from any sector. A career in marketing, events and/or PR can be one of the most lucrative ways to exercise your creativity.
- Add marketing, PR or events to your skill set through a short course, or make it your career with a recognised qualification.
- Manage a client account, become a creative director or organise a conference—all of this is possible with the right course.
- Call 1300 302 591 and let a CoursesNow consultant guide you to the course that best suits your needs.
Entry-level positions include market research assistant, marketing coordinator, and marketing or public relations officer in any industry or organisational setting. You can then progress to team leader and management roles, including becoming a conference producer or events manager. In corporations and large agencies, directorship is the highest office for this department, although many practitioners choose to start their own business after gaining enough experience.
Marketing and PR graduates can expect to acquire the knowledge and skills to identify, research, reach and assess their target market, build client relationships and align organisational goals with marketing activities. Upon completion of an events course, students will be able to plan and organise events for a variety of purposes including business, networking, exhibitions, festivals, weddings and other celebrations.
The industry is in a strong growth period with roles across PR, advertising and marketing, and conference and event organisation in greater demand than ever before. Organisations now see the value of these activities to boost business opportunities and foster goodwill, making this a rewarding area to work in.
There is a range of associations for practitioners, including professional institutions such as the Public Relations Institute of Australia (PRIA) and Australian Marketing Institute (AMI), for career development and information on best practice. Other collectives include the Association for Data-driven Marketing & Advertising (ADMA), the Marketing Association of Australia and New Zealand (MAANZ), Asia-Pacific Professional Services Marketing Association (APSMA), Exhibition and Event Association of Australasia (EEAA) and Meetings & Events Australia (MEA).
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