Marketing Foundations

DESCRIPTION

Marketing is a cornerstone of every modern business. A lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This course deals with all aspects of marketing from presentation and packaging, to advertising and selling. It will help you to develop an acute awareness of what is needed to achieve and maintain a good market share.

LESSON STRUCTURE

There are 10 lessons in this course:

1. Marketing and the Business
2. What is marketing, and its significance
3. Considering alternative approaches to business & marketing
4. Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
5. Scope of Marketing Understanding basic economics (eg. supply & demand)
6. The difference between the potential market
7. Available market
8. Target market
9. Target Marketing
10. Understanding the market place
11. Stages that sellers move through in their approach to a market
12. The Marketing Mix and Managing the Marketing Effort
13. Product, price, place, and promotion
14. Affects and interactions between marketing and other operations of a business.
15. Product Presentation and Packaging
16. Importance of product knowledge
17. Core, tangible and augmented products
18. Differences in packaging & presentation for different products.
19. Promotion Communication skills
20. Merchandising
21. Shop Floor Layout
22. Displaying Products
23. Product Pricing and Distribution Pricing
24. Profitability Ratios
25. Increasing Turnover, etc
26. Customer Service Methods of assessing customer satisfaction
27. Significance of Customer Service
28. Different types of customers in the market place and how best to approach each
29. Difference between selling, publicising, marketing and advertising, etc
30. Market Research
31. The research process
32. What to research
33. Organisations
34. Structures and Roles Business law
35. Financial Management
36. Business Structures

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

AIMS

Discuss the role of marketing in different enterprises.

Describe the scope of marketing in different enterprises.

Define the target market for a product or service.

Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.

Evaluate the presentation (including packaging) of a product or service.

Determine an effective approach to promoting a product or service.

Compare options for distribution and determine an appropriate price for a product or service.

Evaluate customer service.

Conduct relevant market research.

Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.

DELIVERY

Correspondence

Online