Diploma of Marketing

Course structure

The course structure below shows what you must do to complete this course. Units/modules are arranged in groups and sometimes also in subgroups.

You must complete each group as specified as well as following the course completion instructions. If a course contains optional groups there will be a statement at the top of the course indicating how many you must do. At the top of any group containing optional subgroups there will be a statement saying how many you must do.

Course contents

A total of 8 units at least must be completed

CORE UNITS

All 5 module/units must be completed

Modules/Units	Name
BSBMKG501B	Identify and evaluate marketing opportunities
BSBMKG502B	Establish and adjust the marketing mix
BSBMKG506B	Plan market research
BSBMKG514A	Implement and monitor marketing activities
BSBMKG515A	Conduct a marketing audit

ELECTIVE UNITS

All 3 module/units must be completed 

Modules/Units	Name
BSBMKG523A	Design & Develop an integrated marketing communications Plan
BSBMKG510A	Plan electronic marketing communications
BSBADV507B	Develop a media plan

Career Opportunities

Working in marketing in management roles such as marketing manager, direct marketing manager, marketing manager specialising in international marketing, public relations manager, among others.

Entry Requirements

There are no formal entry requirements for this qualification.

To give you the greatest chance of successfully completing this qualification it is strongly recommended that students undertaking Diploma level qualifications follow the preferred pathways:

Preferred pathways into this qualification include:

After achieving BSB41307 Certificate IV in Marketing or other relevant qualification/s.

Providing evidence of competency in the majority of units required for the BSB41307 Certificate IV in Marketing or other relevant qualification/s.

With vocational marketing experience in marketing team leader/supervision or management, seeking to consolidate skills and knowledge in managing the marketing function within an organisation but without formal marketing qualifications.

Examples of indicative job roles for candidates seeking entry based upon their vocational experience include: Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer and Public Relations Officer.

This breadth of expertise would equate to the competencies required to undertake this qualification.

Computer Skills

Students will need to be able to operate a personal computer to access:

Web pages

Manage files

Conduct research

Use email (with attachments)

Computer Requirements (hardware/software)

Home/Office computer

Windows, or equivalent

Microsoft Office, or equivalent

Articulation

When you finish this course you can apply to do BSB60507 Advanced Diploma of Marketing or other specialist Advanced Diploma qualifications in the Business Services Training Package (BSB07), such as advertising or  management. 

Depending on units/electives completed in this course, you may be eligible for advanced standing in other courses and other Training package qualifications. You may also be able to articulate to degree courses in marketing or a related area.

Recognition of Prior Learning and Credit Transfer

Recognition of prior learning (RPL) is the process of assessing a candidate’s competence based on evidence other than a recent testamur listing identical or equivalent units. Evidence that may be used for recognition includes (but is not limited to)

Older testamur listing identical or equivalent units together with evidence of currency

Current testamur listing similar, but not equivalent, units of competence together with evidence of competence in the gaps between those units and the target units

Evidence of competence gained through informal learning and/or work experience

 Credit Transfer is the process of acknowledging  successful completion of one or more units of competence with TAFE NSW or any other RTO. To have those units credited towards the current qualification, the student must be able to provide a testamur with transcript of competencies achieved.

If the date of the testamur is more than three years prior to the current enrolment the candidate will need to demonstrate that their competencies are still current. This changes the process from credit transfer to recognition.

Note: For Credit Transfer and RPL - Units are only considered ‘equivalent’ if the current Training Package lists them as such in the mapping of units from the immediately previous version of that Training Package.

Sub courses
Organise business travel	BSBADM406B
Develop a media plan	BSBADV507B
Identify and evaluate marketing opportunities	BSBMKG501B
Establish and adjust the marketing mix	BSBMKG502B
Plan market research	BSBMKG506B
Implement and monitor marketing activities	BSBMKG514A
Conduct a marketing audit	BSBMKG515A
Plan electronic marketing communications	BSBMKG510A
Design & Develop an integrated marketing communications Plan	BSBMKG523A