Develop & Implement Marketing Strategy

How to develop marketing strategies and implement them

Are you an experienced marketing or product manager looking for a way to apply your marketing skills more strategically to your entire organisation. By learning exactly how to develop marketing strategies and implement marketing plans, you and your organisation will be positioned for growth.

This intensive program covers the full process from planning marketing strategies and converting them into marketing plans through to aligning marketing opportunities to your strategic objectives, analysing market forces and monitoring and evaluating the success of your marketing initiatives for continuous improvement.

How knowing how to develop marketing strategies benefits you and your organisation

Understand marketing fundamentals and how they relate to business objectives and sales

Assess the current market situation and a company’s position in the marketplace

Predict likely trends that will impact on the company’s products and/or services

Design creative and effective marketing strategies

Prepare a marketing plan and ensure the successful implementation

Gain practical skills and knowledge

Marketing — what’s it all about? Core marketing mix and marketing tools

How marketing relates to sales and the strategic plan

Legal and ethical requirements

Developing a competitive strategy — a creative approach, assessing the market and company, assumptions, objectives and the decision-making process to developing suitable marketing strategies

Implementation of the plan — writing, reviewing, implementing, coordinating and monitoring the marketing effort

 

Please call us on 1300 928 239 for scheduled sessions.

Please note that this course is available to residents of NSW and ACT only