Certificate in Marketing Practice

Course Summary

Course Level	Statement of Completion	Supplier	Australian Institute of Management NSW
Delivery Mode	Classroom	Price	Enquiry
Duration	Call to confirm

A guide to marketing plans and marketing strategies

From product and service development to pricing, promotion and distribution, it is important for all serious managers to be up-to-speed on the language, techniques and importance of marketing plans and marketing strategies. It is not just the domain of the marketing department.

Designed for managers in non-marketing disciplines, managers without formal marketing qualifications and marketing managers wanting to upgrade their skills, this intense and practical course will enable you to develop and execute high-level marketing plans and marketing strategies.

This program focuses on the advanced marketing concepts, issues and techniques that are relevant to the needs of today’s practising managers. Consideration is given to the marketing communications mix, value-added marketing, business to business marketing and how marketing is a critical function in shaping your decisions on strategic directions.

How marketing plans and marketing strategies benefit you and your organisation

Explain the importance of marketing to strategic management and organisation success

Apply the key concepts in developing and evaluating marketing strategies

Prepare a detailed marketing plan

Recognise the key issues inherent in the process of product or brand management

Identify and apply strategies for managing the complexities of the marketing mix

Identify the distinctive characteristics of services marketing strategies

Discuss and critically evaluate important emerging debates in marketing

Gain practical skills and knowledge

The marketing concept, theory and the changing role of marketing management

Marketing strategy planning and development

Understanding the market and competitors

Marketing design and decision making

The broadening role of marketing

The impact of changing technology on marketing

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Please note that this course is available to residents of NSW and ACT only

Sub courses
Certificate in Marketing Practice- unit

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