Home Marketing, Communication and PR Certificate IV in Business (Marketing)

Certificate IV in Business (Marketing)

Course Summary

Course Level Certificate IV
Supplier Australian College of Commerce and Management
Delivery Modes Online, Classroom, Distance Learning Price Enquiry
Duration Call to confirm
Did you know? Employers may recieve up to $4000 Government funding. Are you eligible? If you are working you may be eligible for a traineeship! Contact us NOW to find out more!
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Course Overview

Successful marketing and marketing research can be the key to business growth and success.

The Certificate IV in Marketing qualification is designed for marketing specialists to refine their marketing knowledge and skills. 

 It also allows marketing staff who have specialised in one marketing function to expand their skills and knowledge in other areas of marketing such as market research or making presentations. 

Course Suitability

The job roles that may suit this course include:

  •  Marketing Assistants
  •  Marketing Officers
  •  Sales Managers
  •  Business Development Officers  Business owners or managers who do not have fulltime marketing roles but who want an overview of marketing should discuss their needs with the College so that we can advise on the most appropriate qualification. 
  • Enrolment Options

    This qualification is available in most states as a government funded Traineeship enrolment* *Subject to eligibility in your state. Refer to our brochure “About Traineeships”. 

     The qualification is also available for individual students to enrol on a private basis.

     Employers can also directly enrol staff where Traineeship enrolment is not suitable.  

    Course Fees

    The course fees for eligible New Worker Traineeship enrolments* are paid directly by the government. The only fees payable by the employer for eligible New Worker Traineeship enrolments are the compulsory annual Enrolment Fee as set by the relevant state government.

    For Existing Worker Traineeships, Individual Enrolments and Employer Sponsored Enrolments refer to the College Fee Schedule for current pricing terms, and discounts available for multiple enrolments from employers. 

     All course fees cover the full cost of course materials issued to students.  

    Course Duration

    The qualification is timetabled to be completed in one year over a 36 week period, with students required to mail assignments to the College at regular intervals. 

    Regular study of approximately 3 hours per week, in conjunction with on-the-job practice of the skills covered in the course would normally be required to successfully complete this qualification. 

    The timetable can be extended to a longer period subject to maximum timeframes set in each State for Traineeship enrolments (generally 12 months but 24 months in some States).

    Students can complete as early as they like – as they study at their own pace.

    Enrol at any time as the College has continuous courses all year round.

     Course Benefits

    The qualification offers:

  •  cost effective ways for employers to up-skill staff
  •  access to Traineeship Incentives
  •  flexible method of delivery that suits busy office environments
  •  structured, high quality training
  •  wide range of subjects that allow tailoring to individual business and employee needs
  •  College Trainers and Materials

    Each student will have a dedicated College Training Manager to provide immediate assistance and support.

    The College Trainers all have “real life” experience in the areas that they train in, and so have the expertise and skills to provide effective student and employer support.

    The course materials are delivered in separate “modules” or workbooks. Each module concentrates on a specific theme, and may cover a number of “units of competency” (these are the “national standards” that apply to the qualification).

    The College course material is easy to read and understand and is kept up to date with current business practices and relevant legislation.

    Students are issued a Course Folder to keep their course material organised.

    Course Delivery

    Course can be delivered in a range of delivery modes based on the most suitable mode for the circumstances:

  • workbook / correspondence • on-line learning
  • class room learning In some situations the mode will be a mix of these options. Discuss these options with the College.
  • Workbook modules are designed so that students can use small periods of time to “study”. This makes the course achievable even in a busy office – with small periods of time being able to be used effectively.

    Entry Requirements

    Average level literacy skills are required for this qualification.

    Subject to the electives chosen, above average English language communication skills may be required.

    Course Subjects and Electives

    The qualification includes the following core modules:

  • Use Technology Workplace
  • Consumer Behaviour
  • Achieving Work Priorities
  • Profile the Market
  • Safety at Work
  • •Make a Presentation 
  • The qualification includes the following elective modules:

  • Undertake Marketing Solutions
  • Business Networks
  • Other electives are available subject to identified workplace needs.

    Qualification & Career Pathway

    This is a nationally accredited, formal qualification recognised as part of the Australian Qualifications Framework.

    After completion of this qualification students have a range of opportunities to continue their studies at Certificate IV level including:

  • Diploma in Business
  • •Diploma in Management Career paths include opportunities as:
  • Marketing Managers
  • Public Relations Managers
  • Market Research Officers
  • *Eligibility of employers for traineeship incentives, and the amount of incentives available, will be assessed and determined by an Australian Apprenticeships Centre. Eligibility and incentives will vary depending on the characteristics of the employee, the training course chosen and successful completion of the course by the employee.