Advanced Diploma of Marketing

Course overview

This course is for people who want to develop the knowledge and skills to provide leadership or strategic direction for the marketing activities of an organisation. You will develop a range of specialist marketing skills as well as other business and management skills that will allow you to function effectively at a strategic level in a marketing industry setting.

Course structure

The course structure below shows what you must do to complete this course. Units/modules are arranged in groups and sometimes also in subgroups.

You must complete each group as specified as well as following the course completion instructions. If a course contains optional groups there will be a statement at the top of the course indicating how many you must do. At the top of any group containing optional subgroups there will be a statement saying how many you must do.

Course content

A total of 8 units must be completed - 4 core units plus 4 elective units.

Online Study Option

CORE UNITS

All 4 modules/units must be completed

Modules/Units	Name
BSBMKG607B	Manage market research
BSBMKG608A	Develop organisational marketing objectives
BSBMKG609A	Develop a marketing plan
BSBMKG603B	Manage the marketing process

ELECTIVE UNITS

All 4 modules/units must be completed

Modules/Units	Name
BSBMGT616A	Develop & Implement Strategic Plans
BSBMGT605B	Provide Leadership Across the Organisation
BSBMKG606B	Manage international marketing programs
BSBMKG605B	Evaluate international marketing opportunities

Career Opportunities

Working in advertising in leadership or strategic management roles such as marketing director; marketing strategist, national, regional or global marketing manager, among others.

Entry Requirements

There are no formal entry requirements for this qualification.

To give you the greatest chance of successfully completing this qualification it is strongly recommended that students undertaking Diploma level qualifications follow the preferred pathways:

Preferred pathways into this qualification include:

achievement of the BSB51207 Diploma of Marketing or other relevant qualification/s.

providing evidence of competency in the majority of units required for the BSB51207 Diploma of Marketing or other relevant qualification/s.

substantial vocational marketing experience, with overall responsibility for providing strategic direction and planning for an organisation's marketing function, either domestically or internationally but without formal marketing qualification.

extensive vocational marketing experience in senior marketing positions with a wide range of skills in a specialised marketing communications discipline and looking to consolidate specialist marketing skills with more generic management skills but without a formal marketing qualification.

Examples of indicative job roles for candidates seeking entry based upon their vocational experience include: Marketing Manager, Marketing Team Leader, Product Manager and Public Relations Manager.

This breadth of expertise would equate to the competencies required to undertake this qualification.

Computer Skills

Students will need to be able to operate a personal computer to access:

Web pages

Manage files

Conduct research

Use email (with attachments)

Computer Requirements (hardware/software)

Home/Office computer

Windows, or equivalent

Microsoft Office, or equivalent

Articulation

When you finish this course you can apply to do other generalist or specialist Advanced Diploma qualifications in the Business Services Training Package (BSB07), such as advertising or management. In addition, depending on units/electives completed in this course, you may be eligible for advanced standing in other courses and other Training Package qualifications.

You may also be able to articulate to degree courses in marketing or a related area.

Recognition of Prior Learning and Credit Transfer

Recognition of prior learning (RPL) is the process of assessing a candidate’s competence based on evidence other than a recent testamur listing identical or equivalent units. Evidence that may be used for recognition includes (but is not limited to)

older testamur listing identical or equivalent units together with evidence of currency

current testamur listing similar, but not equivalent, units of competence together with evidence of competence in the gaps between those units and the target units

evidence of competence gained through informal learning and/or work experience

Credit Transfer is the process of acknowledging successful completion of one or more units of competence with TAFE NSW or any other RTO. To have those units credited towards the current qualification, the student must be able to provide a testamur with transcript of competencies achieved.

If the date of the testamur is more than three years prior to the current enrolment the candidate will need to demonstrate that their competencies are still current. This changes the process from credit transfer to recognition.

Note: For Credit Transfer and RPL - Units are only considered ‘equivalent’ if the current Training Package lists them as such in the mapping of units from the immediately previous version of that Training Package.

Sub courses
Develop a marketing plan	RTE5901A
Evaluate international marketing opportunities	BSBMKG605B
Manage international marketing programs	BSBMKG606B
Provide Leadership Across the Organisation	BSBMGT605B
Manage the marketing process	BSBMKG603B
Develop organisational marketing objectives	BSBMKG608A
Manage market research	BSBMKG607B
Develop & Implement Strategic Plans