Creativity and Strategy for Innovation

Overview

Gain the creative edge to build innovative business strategies

Fresh ideas are the currency of competitive advantage and success. Critical to a leader’s ability to develop cutting-edge business strategy is recognition of the inherent value of creativity and innovation. This program offers a journey into accessing and channeling creativity capabilities on the road to continual and sustainable innovation.

You will explore different approaches to creativity and innovation and walk away with the skills and confidence to lead creative processes and create innovative business strategies.

Program delivery and date

Sydney, 3 day non-residential

13th - 15th June 2012

12th - 14th November 2012

This course is Designed for

Executives and managers who recognise that creativity and innovation are the vital ingredients for superior and sustainable performance. 

Benefits

Generate innovative solutions to a real life organisational challenges

Understand traditional approaches to strategy and their limitations

Understand the what, why and how of creativity and innovation

Learn practical methodologies to enable creativity and innovation both personally and for your team

Unleash your own creative potential and identify existing creative capacity

Understand the importance of “space and process” in enabling creativity

Learn a methodology for “coaching creativity” with individuals and groups

Learn how to move from ideas to practical and implement-able practices

Identify and practice frameworks and tools to facilitate the creative process

Learn how to select the best concepts and communicate them effectively

Learn how to pitch your creative concepts to key stakeholders

Mange the transition from concept to business case to implementation

Build a network of peers for ongoing idea generation, brain storming and support

Embed creativity and innovation back in your own practices and your organisation

 

“The best course I have attended in 15 years in Australia.”

Basil Reilly, Workspace Management Director, UXC Getronics Australia

Pre-program Preparation

The program is supported by the AGSM Executive Programs e-learning platform. You will be asked to prepare an ‘Organisational Challenge’ that you would like to work on during the program. You will also be required to complete relevant pre-reading.

 Program Agenda

Learning Approach

This program takes a very applied and experiential approach to enabling innovation in organisations. Exploring both traditional approaches to strategy and the more creative alternatives, you will step through a process of applying creative thinking to your own business challenges, screening and communicating the best options, and preparing for implementation.

presenting Faculty

Saul Brown - Program Director

Saul Brown is a consultant, coach, writer and educator who works with leaders and teams to help them unlock their creative potential.

He has a double masters degree in business and organisation behaviour, is an adjunct lecturer at two leading Australian business schools, and is currently completing a research project on “coaching creativity and collaboration for innovation”. Saul has been on the Contempo Board of the Art Gallery of NSW and regularly works in collaboration with designers and artists to bring creativity to the work place.

Craig Tapper - Program Presenter

Craig is an adjunct lecturer in post-graduate programs in strategy, business planning, marketing, human resources management, organisational sustainability and project management at the University of NSW, AGSM MBA programs, RMIT, the University of Sydney, UTS, and Finsia, Australasia’s finance sector peak-body. In addition Craig has been a Visiting Professor on the International Management Program at IESEG in Lille, one of France’s leading business schools, since 2006.

Sub courses
Creativity and Strategy for Innovation - agenda