Analyse and Present Research Information

A guide to effective business research techniques

In a world of information overload and increasing pressure for evidence-based decision making, you need the latest business research techniques to access and interpret a wide range of contradictory, inconsistent or inadequate information.

This hands-on program introduces basic business research methodologies to ensure your conclusions are valid and justified. It also includes valuable tips on how to present material to meet the needs of different audiences. It is ideal if you’re in marketing or finance or any role where you need to find supporting evidence or build a business case.

How this business research techniques training benefits you and your organisation

Define the purpose of your research

Ensure research strategies are valid

Gather reliable and relevant information

Analyse data, interpret findings and ensure conclusions can be justified

Present information in a clear and meaningful format

Gain practical skills and knowledge

Research processes and strategies

Qualitative versus quantitative data

Sources of information

Privacy legislation and confidentiality requirements

Methods of data analysis, including basic statistical analysis and identification of trends

Business technology tools to research, analyse and present

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Please note that this course is available to residents of NSW and ACT only

Sub courses
Analyse and Present Research Information- unit