The Business Planning Pocketbook explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt.
In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process.
In making a complex subject simple, the author describes a plan as "a statement of what you intend to achieve, how, when and with what resources".
AUTHOR: Neil Russell-Jones
PAGES: 112
SIZE: 148mm x 105mm
$17.95 per book
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