Strategic Business Writing

Strategic business writing to maximise your impact

If you’re an experienced writer responsible for newsletters, brochures, manuals, reports, and major proposals, this strategic business writing course will help you maximise the impact of your documents and gain you a greater return on your efforts.

Run in a very practical and interactive workshop style, the program gives you a unique opportunity to analyse your own writing samples and learn to how to revise them to increase clarity, broaden audience appeal and achieve your objectives.

Focussed on using writing to drive business outcomes, the program explores non-technical writing, including persuasive writing, proposal writing, report writing and writing to present information or guidance.

How this strategic business writing course benefits you and your organisation

Structure ideas clearly and simply to provide consistency and clarity

Clearly identify writing purpose and audience, and understand how it impacts on the final product

Modify writing style for different purposes and audiences

Assess information for relevance, accuracy, validity and reliability

Present information with impact    

Gain practical skills and knowledge

Structure, consistency and clarity — the goal behind effective business writing

Audience analysis

Selecting the right structure and type of document for your purpose

Persuasive writing and tips for preparing brochures, newsletters and flyers

Writing to inform — instruction manuals, policies and procedures, and reports

Conventions and checklists for report writing

Elements of proposal writing — researching, obtaining and presenting data

Ethics of communication, copyright notation and bibliography

Presentation aspects — design, layout, formatting, colour and graphics

Producing the final document — proofing and editing 

 

Please call MyCareer Education Customer Care on 1300 928 239 for scheduled sessions

Please note that this course is available to residents of NSW and ACT only